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COUNTY OF SAN MATEOInter-Departmental Correspondence |
Human Services Agency |
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DATE: |
March 5, 2003 |
BOARD MEETING DATE: |
March 25, 2003 |
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TO: |
Honorable Board of Supervisors |
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FROM: |
Maureen D. Borland, Director, Human Services Agency |
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Yvonne Frazier, Administrator, Alcohol and Drug Services |
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SUBJECT: |
Agreements with Various Providers of Tobacco Prevention, Smoking Cessation and Social Marketing Services for the Period January 1, 2003 through June 30, 2004 |
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Recommendation |
Adopt a Resolution authorizing: |
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Execution of Agreements with: The American Lung Association of San Francisco and San Mateo Counties ($65,000); Ron Carino ($70,000); O'Rorke Inc. ($165,000); Walden House Inc. ($45,000); and Youth Leadership Institute ($100,000); and |
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The Director of the Human Services Agency to execute amendments and minor modifications during the term of the Agreements; however as to each Agreement, such authority is limited to: |
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a) |
reducing the County's maximum fiscal obligation in the event that there is a commensurate reduction in the funding received by the County; |
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b) |
increasing the County's maximum fiscal obligation in the event that there is a commensurate increase in funding received by the County; however, said increase shall be limited to a total of $25,000 per Agreement and/or |
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c) |
making changes in the types of services provided by Contractors, as long as the changes have no impact on the County's maximum fiscal obligation. |
Background |
In FY 2002-03 the Tobacco Prevention Program (TPP) of Alcohol and Drug Services conducted two Requests For Proposals (RFP) processes for its tobacco control and social marketing services funded by Tobacco Master Settlement Agreement funds. The tobacco control services RFP included smoking cessation, tobacco prevention and enforcement activities. The social marketing RFP included media and marketing activities to support TPP and its various programs. Recommendations for the various funding areas and the dollar amounts for the 18-month period January 1, 2003 through June 30, 2004 were made by the Tobacco Education Coalition Steering Committee. There were no proposals received for Enforcement Activities. |
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Discussion |
A review panel, consisting of individuals representing the tobacco prevention, education, cessation and research services reviewed the ten proposals received in response to the tobacco control RFP using the outlined evaluation criteria. In the prevention modality, Youth Leadership Institute will work with youth to help them identify and advocate for policy approaches to tobacco prevention and Ron Carino will implement a multicultural performing arts event focusing on educating adults and youth about tobacco industry tactics. The American Lung Association of San Francisco and San Mateo Counties will provide tobacco cessation services for adults and youth. Walden House will provide tobacco cessation services within alcohol and drug treatment programs. The Health Services Agency submitted a proposal and will be providing smoking cessation services to 180 adults in San Mateo County under a Memorandum of Understanding for $65,000. Approximately 3,150-5,000 youth and adults will be reached through tobacco prevention activities and 225 youth and adults will receive smoking cessation services. Approximately 15-27 youth and adults will be trained and certified as smoking cessation facilitators. |
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A separate review panel consisting of individuals from the health, tobacco education and public information fields reviewed the three proposals received in response to the social marketing/media RFP. The panel recommended the proposal submitted by O'Rorke, Inc. O'Rorke, Inc. will provide social marketing/media services for various anti-tobacco efforts in the County including development and implementation of a social marketing plan and provision of technical assistance to community-based prevention or cessation providers and the TPP on social marketing/media campaign efforts. Due to the contract negotiation process there was a slight delay in completing the contracts. |
Performance Measures |
Alcohol and Drug Services is in compliance with the Human Services Agency's Outcome Based Management (OBM) Program Plan. Below are the recommended Performance Measures included in the OBM Program Plan for the various tobacco control services and social marketing services. |
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Contractor |
OBM Performance Measures: Prevention |
Fiscal Year 2003-04 |
Ron Carino |
Number of community-based organizations identified as not receiving tobacco industry support. |
30-40 (Data collected with pre/post intervention surveys) |
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Youth Leadership Institute |
Number of community members who gain an increased understanding of how policy can be an effective tool for community change. |
60 youth 15 adults (Data collected with pre/post intervention surveys) |
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Percentage of youth participants who will demonstrate an increase in knowledge and skills in identifying and advocating for policy approaches to tobacco prevention. |
80% (Data collected with pre/post intervention surveys) |
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Contractor |
OBM Performance Measures: Cessation |
Fiscal Year2003-04 |
American Lung Association |
Percent of youth who will quit smoking upon completion of the program. |
25% to 30% (Data to be collected with pre/post tests.) |
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Percent of youth in substance abuse recovery agencies who will quit smoking upon completion of program. |
25% to 30% (Data to be collected with pre/post tests.) |
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Walden House |
Percent of substance abuse clients who will quit smoking upon completion of the program. |
40% (Data to be collected with pre/post tests.) |
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Percent of staff who will quit smoking upon completion of the program. |
70% (Data to be collected with pre/post tests.) |
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O'Rorke Inc. does not have outcome based performance measures for the social marketing/ media campaign. Upon completion of the social marketing/ media campaign a final evaluation will be completed. |
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Vision Alignment |
These Agreements are consistent with the commitment to: Ensure basic health and safety for all and goal number 8: Help vulnerable people - the aged, disabled, mentally ill, at-risk youth and others - achieve a better quality of life. The Agreements contribute to this commitment and goal by providing individuals and families in San Mateo County with the skills and knowledge necessary to live alcohol and drug free lives, which in turn contributes to the health and safety of the communities in San Mateo County. |
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Fiscal Impact |
Total funding for these five Agreements is $445,000 for an 18-month term, of which, $420,000 is from the Tobacco Master Settlement Agreement funds and $25,000 is from Proposition 99 funds. A total of $164,217 is available for these services in the FY 2002-03 Human Services Agency Budget to fund the portion of the services to be provided through June 30, 2003. There is no additional Net County Cost. |
Exhibit ARFP for Tobacco Prevention, Cessation and Enforcement Services |
1. |
General Description of RFP |
The priority funding are listed below and ranked in order of importance as determined by the Tobacco Prevention Education Coalition: 1. Tobacco Cessation Services: Provide free, linguistically and culturally appropriate tobacco cessation services to San Mateo County residents. 2. Tobacco Prevention Services: Projects utilizing research-based models that are shown to be effective in preventing youth tobacco use, reducing secondhand smoke exposure and countering pro-tobacco influences within San Mateo County. Program may involve Advocacy & Policy Initiative or Innovative Ideas. 3. Enforcement Activities: Proposals are sought from local law enforcement agencies to enforce one or more of the local, state and federal tobacco related laws. |
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2. |
List key evaluation criteria |
1. Project Description 2. Applicant Capability 3. Coordination of Effort and Community Support 4. Workplan 5. Budget 6. Project Need Demonstrated |
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Where advertised |
Alcohol and Drug Prevention Meetings |
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In addition to any advertisement, list others to whom RFP was sent |
Mailing Lists |
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Total number sent to prospective proposers |
142 |
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6. |
Number of proposals received |
11 |
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7. |
Who evaluated the proposals? |
Chris Wilder Santa Clara County Tobacco Prevention & Education 645 South Bascom Avenue, Suite 221 San Jose, CA 95128 Alyonik Hrushow Director
San Francisco Tobacco Free Project
30 Van Ness Avenue, Suite 2300
San Francisco, CA 94102 Alicia Goldstein San Mateo County Office of Education 101 Twin Dolphin Drive Redwood City, CA 94065 Darlene Bahrs San Francisco General Hospital Stop Smoking Program 1001 Potrero Avenue, Bldg. 30, Room 3206 San Francisco, CA 94110 Emily Garfield Youth Empowering Systems 4 Maywood Lane Menlo Park, CA 94025
Marilyn Rex American Cancer Society 189 West 42nd Avenue San Mateo, CA 94403 Clare Brown Institute for Health Policy Studies 3333 California St., Suite 265 San Francisco, CA 94143 |
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8. In alphabetical order, names of proposers (or finalists, if applicable) and location * proposal not recommended for funding |
1. American Lung Association of San Francisco and San Mateo Counties-Daly City (submitted 2 proposals & 1 was funded)
2. Asian American Recovery Services, Inc.-Daly City*
3. El Concilio of San Mateo County-Burlingame*
4. Jefferson School District-Daly City*
5. North Pennisula Neighborhood Services Center, Inc.-South San Francisco*
6. Ron Carino- Hayward
7. San Mateo County Health Services Agency- SaSn Mateo
8. The Latino Commission- South San Francisco*
9. Walden House Incorporated- San Francisco
10. Youth Leadership Institute- San Francisco |
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RFP for Social Marketing and Media Consultation Services |
1. |
General Description of RFP |
Social marketing and media consultation services to TPP and exisiting tobacco prevention and cessation providers. Duties may include but are not limited to: development of a comprehensive media plan, conducting formative research, strategy formation and message design, program and materials development, program implementation and tracking and evaluation. |
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2. |
List key evaluation criteria |
1. Qualifications, capability, and experience 2. Quality of proposed Social Marketing / Media Activity Plan and Social Marketing/Media Technical Assistance Plan objectives 3. Consistency with requested services described in this RFP 4. Budget and Budget Justification |
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3. |
Where advertised |
Alcohol and Drug Prevention Meetings Tobacco Prevention Meetings |
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4. |
In addition to any advertisement, list others to whom RFP was sent |
Mailing Lists |
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5. |
Total number sent to prospective proposers |
60 |
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6. |
Number of proposals received |
3 |
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7. |
Who evaluated the proposals |
Edith Cabuslay San Mateo County Health Serivces Agency 225 West 37th Avuenue San Mateo, CA 94403 Jennie Loft Public Information Office Human Services Agency 400 Harbor Blvd., bldg. C Belmont, CA 94002 Debra Panattoni TECC Project Manager 4 Carbonero Way Scotts Valley, CA 95066 |
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8. |
In alphabetical order, names of proposers (or finalists, if applicable) and location *proposal not recommended for funding |
11. O'Rorke Incorporated- San Francisco
12. Polaris Research and Development- San Francisco*
3. Public Media Center- San Francisco* |