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COUNTY OF SAN MATEO
Inter-Departmental Correspondence
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HUMAN SERVICES AGENCY
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DATE:
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6/15/05
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BOARD MEETING DATE:
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7/12/05
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SPECIAL NOTICE/HEARING:
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None
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VOTE REQUIRED:
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Majority
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TO:
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Honorable Board of Supervisors
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FROM:
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Maureen D. Borland, Director, Human Services Agency
Judy Davila, Acting Director, Substance abuse and Shelter Services
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SUBJECT:
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Third Amendment to the Agreement with O’Rorke, Inc.
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RECOMMENDATION:
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Adopt a resolution authorizing a Third Amendment to the FY 2004-05 Agreement with O’Rorke, Inc. extending the term of the Agreement from June 30, 2005 to January 31, 2006.
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VISION ALIGNMENT:
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Commitment: Ensure basic health and safety for all.
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Goal(s) Number 8: Help vulnerable people – the aged, disabled, mentally ill, at-risk youth and others – achieve a better quality of life.
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This Amendment contributes to the above-referenced commitment and goal by allowing O’Rorke, Inc. to provide social marketing/media consulting services in San Mateo County, and work with the Tobacco Retailer Permit Ordinance Task Force to develop media messages in influencing positive community changes regarding tobacco use, which in turn contributes to the health and safety of the communities in San Mateo County.
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Performance Measure(s):
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Measure
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Current
FY 2004-05
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Revised
FY 2005-06
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Percent of youth (6th grade and above) in alcohol and drug prevention programs who report abstinence or reduction in the use of alcohol, tobacco and other drugs during the length of time the youth are being served in the program.
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71%
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73%
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BACKGROUND:
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On April 8, 2003, the Board of Supervisors approved an Agreement with O’Rorke, Inc., for the purpose of providing tobacco social marketing and media services. A First Amendment to the Agreement approved by the Board of Supervisors on August 2, 2003, clarified the rate of payment from funding sources shown in the Agreement. On June 29, 2004, a Second Amendment extended the term of the Contract and increased the funding by $62,328 to the total obligation of $227,328, from June 30, 2004 to June 30, 2005. The additional funding was provided by the California Department of Health Services, Tobacco Cessation Services (CDHS/TCS).
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DISCUSSION:
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This Third Amendment extends the term of the Agreement from the original date of June 30, 2005 to January 31, 2006 for the purpose of providing additional media support to three (3) additional service providers in order to: publicize existing tobacco cessation services, educate the public about tobacco control laws and policies, and support the implementation and enforcement of those laws and policies.
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FISCAL IMPACT:
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The term of the amended Agreement is January 1, 2003 through January 31, 2006. This Third Amendment extends the term of the Agreement by an additional seven (7) months to provide extra services to educate the public through social marketing/media. The total Agreement obligation of $227,328 will remain the same. There is no Net County Cost associated with this Amendment.
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