COUNTY OF SAN MATEO

Inter-Departmental Correspondence

Human Services Agency

DATE:

BOARD MEETING DATE:

May 23, 2006

SPECIAL NOTICE/HEARING:

None

VOTE REQUIRED:

Majority

TO:

Honorable Board of Supervisors

FROM:

Glen H. Brooks, Jr., Interim Director, Human Services Agency

Elsa Dawson, Interim Director, Central Region

SUBJECT:

Second Amendment to the Agreement with Studio eM

RECOMMENDATION:

Adopt a resolution:

1.

Waiving the Request for Proposal Process (RFP); and

2.

Authorizing the execution of a Second Amendment to increase the amount by $75,000 changing the Agreement obligation from $80,910 to $155,910, and to extend the term to June 30, 2007 for media services.

VISION ALIGNMENT:

Commitment: Provide equal access to educational opportunity.

Goal (4) Residents have many educational and training opportunities beyond high school.

This Agreement contributes to this commitment and goal by advertising services to the community by improving the economy and giving individuals an opportunity to become self reliant.

Performance Measure(s):

Measure

FY 2004-05
Actual

FY 2005-06 Projected

FY 2006-07 Projected

Increase in the number of registered PeninsulaWorks clients

9%

10%

11%

Approximately 100,000 individuals register with PeninsulaWorks each year, and it is anticipated that public awareness of the full range of One Stop career services will increase the number of registered PeninsulaWorks clients by at least one percent each year.

BACKGROUND:

Studio eM develops marketing materials for business services. The Workforce Investment Board of San Mateo County identified the need to provide business leaders and residents of San Mateo County with information on layoff assistance, aversion strategies and employment resources as mandated by the Workforce Investment Act. Studio eM was chosen based on their value and their expertise in working with other Workforce Investment Boards, as well as the One-Stop delivery systems and a contract was entered into with Studio eM on May 3, 2005, in the amount of $46,500. The Agreement was amended on October 6, 2005 to increase the contract amount by $34,410 for services to Workforce Development for FY 2005-06 for a total obligation of $80,910.

DISCUSSION:

The Second Amendment will allow the continuation of job development marketing into FY 2006-07 and enable HSA Program Support to use the same Agreement to design, print media and market the Housing Our People Effectively (HOPE) plan and other HSA materials yet to be determined. The HOPE plan is the ten (10) year plan to end homelessness.

The Board of Supervisors is being asked to waive the RFP process as quotes for services were obtained in April of 2005 and media prices have not changed. Quotes were obtained from Studio eM, Al la Carte Digital Studio and Holloway Martin Creative Studios with Studio eM providing the lowest quote.

County Counsel has reviewed and approved this Second Amendment as to form and Risk Management has approved the Contractor’s insurance for this Agreement. This Second Amendment includes all provisions that are required by county ordinance and administrative memoranda, including but not limited to insurance, hold harmless, non-discrimination, equal benefits and jury service policy.

FISCAL IMPACT:

The amount of this Second Amendment increases the Agreement by $75,000 changing the total Agreement obligation from $80,910 to $155,910 and extends the term to June 30, 2007. Of the $75,000, $43,000 is for HSA Program Support of which $18,000 is included in the FY 2005-06 Adopted Budget, $25,000 is included in the FY 2006-07 Recommended Level Budget of which, $7,500 is Net County Cost. The remaining $32,000 is for Employment Services and will be funded through Rapid Response, which will be included in the FY 2006-07 Recommended Level Budget.