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COUNTY OF SAN MATEO
Inter-Departmental Correspondence
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Health Department
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DATE:
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June 9, 2006
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BOARD MEETING DATE:
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June 27, 2006
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SPECIAL NOTICE/HEARING:
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None
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VOTE REQUIRED:
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Majority
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TO:
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Honorable Board of Supervisors
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FROM:
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Charlene A. Silva, Director of Health Department
Brian Zamora, Director of Public Health & Environmental Protection
Division
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SUBJECT:
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Agreement With Panagraph, Inc. to Provide Outreach for Various Environmental Health Programs
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RECOMMENDATION:
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Adopt a resolution authorizing the President of the Board to execute an agreement with Panagraph, Inc. for public relations, division recognition and outreach services for the term of July 1, 2006 through June 30, 2007 in the amount of $102,800.
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VISION ALIGNMENT:
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Commitment: Ensure basic health and safety for all.
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Goal #7: Maintain and enhance the public safety of all residents and visitors.
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The agreement with Panagraph, Inc. contributes to this commitment and goal by improving the public image and recognition of the Stormwater Pollution Prevention Program (STOPPP), Household Hazardous Waste (HHW) and Used Oil Programs to better educate residents and businesses in San Mateo County about the importance of clean water and environment for public health.
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Performance Measure:
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Measure
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FY 2001-02 Actual *
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FY 2007-08 Projected
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Public awareness of STOPPP and proper disposal of household chemicals
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64%
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75-80%
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*The STOPPP program conducts a telephone survey every six years to determine residents’ understanding of the relationship between their actions and their impact on stormdrains. A public awareness survey will be conducted following the outreach services. STOPPP anticipates an 11% increase in the public’s awareness of the programs.
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BACKGROUND:
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The Environmental Health Division (Division) has served as the public information consultant to the Countywide STOPPP since 1998. To maximize the common elements of the HHW, used oil and stormwater program outreach, the Division has combined funds for these programs to reach a broader population. STOPPP has re-evaluated the effectiveness of its communication and determined that the program could benefit from a redesign incorporating the message about HHW and used oil recycling to give an integrated clean water, clean environment and health message.
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DISCUSSION:
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In an effort to raise public awareness, STOPPP needs a consistent look and message, providing the public with a familiar “brand image” that the public trusts and recognizes consistently. STOPPP would like to establish this recognition with displays, fact sheets, brochures and graphics for its website.
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The Division advertised a Request for Proposals to seek qualified firms to spearhead the image redesign and assist in updating the website and produce new public service announcements. Panagraph, Inc., was selected based on its proposal, which demonstrated its ability to perform the required services. Panagraph, Inc., has demonstrated success in working with stormwater programs including Contra Costa and Alameda Clean Water Programs, the Bay Area Storm Management Agencies Association (BASMAA) and other programs in the state.
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County Counsel has reviewed and approved the Resolution and Agreement as to form and Risk Management has reviewed and approved the Contractor’s insurance coverage.
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The agreement includes all provisions that are required by County ordinance and administrative memoranda, including but not limited to insurance, hold harmless, non-discrimination, equal benefits and jury service policy.
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FISCAL IMPACT:
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The term of the agreement shall be from July 1, 2006 through June 30, 2007. The maximum amount payable under this agreement shall not exceed $102,800. The revenue and appropriation of $102,800 is included in the recommended FY 2006-07 budget. This project is financially supported through a California Integrated Waste Management Board Used Oil Grant and the STOPPP Program, which is funded by the City/County Association of Governments. There is no Net County Cost associated with this agreement.
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