COUNTY OF SAN MATEO

Inter-Departmental Correspondence

Health Department

DATE:

BOARD MEETING DATE:

January 6, 2009

SPECIAL NOTICE/HEARING:

None

VOTE REQUIRED:

Majority

TO:

Honorable Board of Supervisors

FROM:

Charlene A. Silva, Director, Health Department

Brian J. Zamora, Director, Public Health & Environmental Protection Division

SUBJECT:

Agreement with Breathe California: Golden Gate Public Health Partnership

RECOMMENDATION:

Adopt a Resolution:

1.

Authorizing the President of the Board to execute an Agreement with Breathe California: Golden Gate Public Health Partnership that supersedes the interim Agreement signed on August 29, 2008, to provide tobacco cessation services and a public education campaign on the impact of tobacco use in films for the term of July 1, 2008 through September 30, 2009, for a maximum obligation of $132,000; and

2.

Authorizing the Director of the Health Department or designee to execute contract amendments which modify the County's maximum fiscal obligation by no more than $25,000 (in aggregate), and/or modify the contract term and/or services so long as the modified term or services is/are within the current or revised fiscal provisions.

VISION ALIGNMENT:

Commitment: Ensure basic health and safety for all.

Goals 5 and 6: Residents have access to healthcare and preventive care; and children grow up healthy in safe and supportive homes and neighborhoods.

This Agreement contributes to the commitment and goals by reducing the number of smokers and the amount of secondhand smoke in San Mateo County as well as educating the community about potential harm to children as a result of tobacco use exposure.

Performance Measure:

Measure

FY 2007-08
Actual

FY 2008-09
Projected

Percentage of tobacco cessation class participants who report successfully quitting smoking at conclusion of the class

74%

75%

BACKGROUND:

In May 2007 Breathe California was selected to provide tobacco cessation services as the result of the Request for Proposals (RFP) process. Breathe California successfully completed the deliverables of the 2007-08 contract.

DISCUSSION:

In June 2008 an RFP was released with a request for development and execution of a public campaign to educate the public on the harm to youth of exposure to tobacco use in film media. Breathe California was selected to provide these services by the review panel in August 2008 for the proposed amount of $50,000. On August 29, 2008, the County Manager signed an interim Agreement to continue cessation services.

This Agreement will supersede the interim Agreement signed on August 29, 2008, and include new services for a public education campaign focusing on the impact of tobacco use in films. The educational campaign will involve school partners, the media, and parents and will result in the advocacy for official resolutions that encourage adoption of “R” ratings for films that depict actors smoking. This Agreement also includes an additional $2,000 to translate English-language tobacco cessation curriculum into Spanish in order to provide culturally appropriate cessation services to the Spanish-language population. The amount for the Agreement for the combined services is $132,000.

The RFP matrices for both tobacco cessation and the film media campaign are attached.

The contractor has assured compliance with the County's Contractor Employee Jury Service Ordinance, as well as all other contract provisions that are required by County ordinance and administrative memoranda, including but not limited to insurance, hold harmless, non-discrimination and equal benefits. County Counsel has reviewed and approved the Agreement and Resolution as to form and content.

FISCAL IMPACT:

The term of this Agreement is July 1, 2008 through September 30, 2009. The total obligation of $132,000 will be provided by Tobacco Master Settlement funds and State Proposition 99 Tobacco funds and has been included in the Public Health FY 2008-09 Adopted Budget. There is no Net County Cost.

1.

General description of RFP

Contract services for tobacco cessation and education activities

2.

List key evaluation criteria

• Project Description

• Applicant Capability

• Coordination of Effort and Community Support

• Scope of Work and Budget

• Project Need Demonstrated

3.

Where advertised

San Mateo County Times

4.

In addition to any advertisement, list others to whom the RFP announcement was sent

Notice emailed to the Tobacco Education Coalition as well as a listing of previous contractors and list of AOD providers

5.

Total number of RFP’s sent to prospective proposers

34

6.

Number of proposals received

13, 3 for cessation, 3 for smoke-free events/venues, 2 for innovative ideas, 2 for media consultant, 2 for evaluation consultant, 1 for enforcement

7.

Who evaluated the proposals

The review committee consisted of individuals from:

American Cancer Society

Kaiser Permanente

Human Services Agency

Youth Leadership Institute

San Francisco Health Department

8.

In names of proposers (or finalists, if applicable) and location

Cessation Services: American Lung Association, Emeryville, CA,
Breathe California, Daly City, CA,
Youth and Family Enrichment Services, San Mateo, CA,
Smoke-free Events/Venues: Breathe California,
Pilipino Bayanihan Resource Center,
Taulama for Tongans

1.

General description of RFP

Contract services for a public education campaign to combat the promotion of youth tobacco use through depictions of smoking in films.

2.

List key evaluation criteria

• Project Description

• Applicant Capability

• Coordination of Effort and Community Support

• Scope of Work and Budget

• Project Need Demonstrated

3.

Where advertised

San Mateo County Times

4.

In addition to any advertisement, list others to whom the RFP announcement was sent

Notice emailed to the Tobacco Education Coalition as well as a listing of previous contractors and community contacts

5.

Total number of RFP’s sent to prospective proposers

7

6.

Number of proposals received

6 in total, 1 for “tobacco in films” campaign, 3 for sales law enforcement, 2 for youth access to tobacco education work

7.

Who evaluated the proposals

The review committee consisted of individuals from:
American Cancer Society
San Mateo County Health Department, Health Policy and Planning Division
Alameda County Health Department

8.

In names of proposers (or finalists, if applicable) and location

Breathe California, Daly City, CA