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First5 San Mateo County
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2012 Community Annual Report
Click the icon to view the 2012 Community Investments-Community Report
Upcoming Meetings
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Talk, Read, Sing! Your Words Have Power! For information contact Chonne Sherman at more>>
Parent Survey Project - Join Us for a Community Dialogue...
Your Words Help Your Baby's Brain Develop! Talk, Read, Sing!
Watch the April 2014 Strategic Planning Session with Kendra Rogers, First 5 Fresno County
Schedule the First 5 California Hands-On-Health-Express at your event on June 15, 2014
"Medi-Cal Incentives to Quit Smoking Program"
RFQ - ERS Assessors for Bay Area Race to the Top Consortium, click here to apply!
Big Lift Presentation
2013 Annual Report
First 5 Community Investments At-A-Glance 2011-2012 Report
Education Outcomes For PFA
Proposer's Conference Power Point: Request for Proposals Strategic Development Fund: 2013
Make Your Child's Life Smoke-Free!-English Language
Make Your Child's Life Smoke-Free! - Spanish Language
Increase of Pertussis in San Mateo County
Click Here to View the Early Brain Development Presentation by Dr. Heidi Feldman
View the PEN TV Interview on Autism
First 5 Bay Area
"Tobacco and Your Child"-download brochure in English
"Tobacco and Your Child"-download brochure in Spanish
Breathe California
Provides assistance to individuals in San Mateo County who want to stop-smoking. For information about Breathe California's programs, contact the Golden Gate chapter by calling (650) 994-5868 or visiting
Online Training for Child Care Providers and Preschool Teachers"Kids and Smoke Don't Mix: A Tobacco Training for Child Care Providers and Preschool Teachers." more>>
California Child Care Resource & Referral Network Click on the link to view the Advocacy Toolkit and Budget Action Alert more>>
Economist: A Successful Child Needs Investment
Help Support Our Youngest Children Through The Invest In California's Kids Campaign!
Say "No Butts" to Smoking Around Kids-English Language
Say "No Butts" to Smoking Around Kids - Spanish Language
New Child Booster Law in Effect January 1, 2012

Overview of Proposition 10

In November 1998, California voters passed Proposition 10, the California Children and Families Act, which added a 50-cent tax on all tobacco products to fund early childhood development, health care, parent education, and other programs that improve services for children from a prenatal stage through age five and their families.


Funds from Proposition 10 are distributed to each of the 58 counties based on the number of births in that county.  These funds are overseen by a local county commission that is responsible for developing a strategic plan to guide funding decisions that are consistent with the intent of Proposition 10.


Proposition 10 is based on evidence-based research which shows that children’s brains develop more during the first five years than any other time.  What parents and caregivers do during these first years makes a difference in the physical development of their child’s brain and will impact the rest of their lives.

To view the California Children and Families Act in its entirety go to

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